An exploding trend: real estate blogs
Posted: 2007-03-01 Under: Online BusinessInman News tackles the exploding trend in real estate blogs. They spoke with some of the most well-known and prolific bloggers in the real estate brokerage, mortgage and title insurance industries to see what makes these blogs tick. Here are some excerpts:
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“It’s nice to give a voice to our company. If you have a blog, there is an ability for people to learn more about the people behind the company,” said Douglas Pope, vice president and director of operations for HotPads. The company can connect with its users through the blog, he said, adding, “It has also been a good way to contribute to the real estate community by … starting a discussion.
“By far the best benefit is the networking aspect of blogging. We read other industry blogs and other bloggers read ours. It has been a very beneficial way to build relationships in the industry,” Pope said.
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Jim Cronin, a real estate consultant, said he launched his blog as a way to spill, sort and store his thoughts that he amassed from years of working with industry professionals. He had earlier worked at Z57, an Internet marketing company that he joined at an early stage in 2000.
What he didn’t realize at first is that people would actually be drawn to the site and he would be drawn into a larger community of real estate bloggers. Other bloggers began to reference his site, and he saw that blogging was emerging as a powerful force in the industry and his site’s audience grew as other bloggers referenced his blog content.
“All of the sudden people from across the country were realizing my voice had some strength with it,” he said. And it didn’t matter that he was wearing a backwards hat and rock-and-roll T-shirt and sweatpants while connecting with industry professionals online — it was the message that mattered, he said.
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