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Blogging is a powerful means of communicating

Posted: 2006-11-27 Under: Online Business

Blogging is a powerful means of communicating with stakeholders. Talk to people directly without having to leave the office and without them having to sit round a table with you.

It is best to use blogging to create conversations, discuss controversial issues, build mutual understanding. That takes nerve, and a corporate blogger who has the authority and the knowledge to engage in the debate.

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