As we are seeing with the internet in general in India, more people are spending time online at the expense of traditional media. As user created content and community services such as blogging really begin to take off they will drive more time online. Advertisers will have to consider making the Internet a part of their integrated marketing mix as this is where they will find an increasing number of customers.
The “third world” is awakening to the internet and blogging, providing new markets with huge opportunities for your business.