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04: Royal Bank of Canada (RBC) launches first blog: nextgreatinnovator.com
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15: Business Blogs

Royal Bank of Canada (RBC) launches first blog: nextgreatinnovator.com

Posted: 2006-11-04 Under: Online Business

You know blogs are becoming mainstream when a bank launches one, albeit targeting a younger market.

The site is designed to launch a competition for college/university students to answer the following question:

How will today’s teens influence the financial services industry in Canada? Describe an innovation, idea or concept that financial services should consider in light of this.

The prize? The most innovative idea will be rewarded with $20,000! In addition to getting a prize, the five most innovative teams will have a chance to meet senior RBC executives.

RBC is engaging their target markets in a very new and open way. If RBC can realize the benefits, so can you.


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