Small Companies are Finding a Home on the Web
Posted: 2008-02-21 Under: Online BusinessInteresting tidbits from the NY Times article Small Companies are Finding a Home on the Web
Small-business owners who have a Web presence are still a minority. In its first survey of small-business Web sites last April, Jupiter Research found that just 36 percent of all businesses with fewer than 100 employees had a Web presence.
The Kelsey Group, a market research company in Princeton, N.J., estimates sales revenue from Internet yellow pages, searches for local businesses and searches on wireless devices will increase to $13 billion in 2010 from $3.4 billion in 2005. Those small-business owners who venture online say the experience is generally worth it.
Jean A. Pratt, assistant professor of information systems at the University of Wisconsin, Eau Claire, said, “If someone doesn’t maintain a Web site, it does become more of a detriment because competitors are keen on making theirs part of a marketing strategy.” A static site may damage the credibility of the business, she added.
Mocoda Interactive recommends the web as a highly cost effective component to an overall marketing Strategy. “Today, it is critically important for small businesses to include the web as part of their long-term marketing strategy. Not only is it one of the least expensive forms of marketing, but it can be the most effective and rewarding; but the business owner must be willing invest time and effort like any off-line marketing effort.” Shayne Yestal – Director, Design and Technology – Mocoda Interactive
Read the full NY Times article Small Companies are Finding a Home on the Web
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