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They don’t use social media in my industry

Posted: 2008-05-08 Under: Online Business

Many small business owners still think they can take a pass on the power of online social media tools, particularly if they reside in seemingly low-tech industries like plumbing, fishing, or lawyering.

I want to share a quick interview I did with Jason Brown, 23 year old co-founder of Brown Lures. That’s right, they sell fishing lures to guys and gals that probably don’t call hanging out at Web2.0 conferences a good time. (I’m just guessing on that though.)

Brown credits his blog with changing the way people find him, he created a podcast that gives him great “fishing stories” and loyalty from guides up and down the Gulf coast, he uses RSS and content tagging to automatically produce fresh blog content, and email marketing to blow his competition away at trade shows.

Using social media in industries that are still slow to adopt it is the killer competitive advantage.

Read the full article at Duct Tape Marketing

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