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Nobody used it - Instagram is getting rid of IGTV button

As reported by TechCrunch, Instagram is removing the IGTV button from its home screen, the company found that the icon wasn’t really being used. Most users are accessing IGTV content through previews in feed, profiles of creators, or the standalone IGTV app. IGTV, which was launched in June 2018, has failed to meet the success of rivals TikTok and SnapChat.

As we’ve continued to work on making it easier for people to create and discover IGTV content, we’ve learned that most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app. We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.

Instagram IGTV POSTED: 2020-01-22
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