If you’ve been on twitter, or any social media service today, you might have seen that #mobilegeddon is a trending topic. What does this mean? Well, starting from today, Google will be using mobile-friendlinesss in it’s ranking algorithm. If you already updated your website to provide an optimized mobile experience, you should be benefiting from it starting today. If you have not, you will experience a reduction in the ranking of your site on mobile search results.

An active Social Media Management program can be a huge investment for the average small or medium sized business. There are the hard costs of Social Media Tools, like Sprout Social, that come at a hefty price tag starting at $39/user/month, buying tablets and smartphones to manage the accounts, and then there are the softer costs of owner or employee time and in some situations even hiring dedicated employees to take on the task. But there is an alternative, outsourcing your Social Media Management to Mocoda Interactive for a fraction of the cost.

Lets start with some statistics as we close off 2013. As of September 2013 the top social networks (based on registered users) were Facebook 1.15 Billion, Google + 1.01 Billion, Twitter 500 Million, Instagram 150 Million, and Pinterest 70 Million. The tremendous growth of social media has made it a valuable marketing tool for businesses of all sizes.